We invite you to view a recent panel discussion hosted by The Joyce Foundation: New Tools in the Advocacy Toolkit: Microtargeting, Netroots Mobilization, and e-Advocacy.

Historically, policy advocates have effectively pressed their causes using compelling research, good ideas, and the right relationships. However, in the past few years, sophisticated issue advocates have increasingly begun to identify and mobilize supporters through a whole new suite of new media-anchored strategies and tactics, including microtargeting, social networking, and e-advocacy.
 
Our panel includes policy experts discussing how they came to embrace these tools, what their objectives are, what successes they have had, and what lessons they have learned. 

Click below for a 1 minute overview from experts:

Click here to view a 6 minute highlight video from the discussion.

To view the presentations in their entirety, click on the links below:

• Stephen Geer, Vice President, New Media at OMP political strategy firm and former director of email and online fundraising for the Obama presidential campaign
• Alex Johnston, executive director of ConnCAN, a statewide education advocacy organization in Connecticut
• Steve Morse, executive director of the Minnesota Environmental Partnership
• Kristin Rowe-Finkbeiner, executive director and cofounder of MomsRising.org, a national organization working for family economic security
• Question and answer session

Please let us know if you have any questions or comments. Enjoy.